About us
The Backbone
Every lane, every town, every market in this country runs on
small businesses.
Shops that stock daily needs.
Units that manufacture quietly.
Traders who keep goods moving.
They are not side stones — they are the economy’s heartbeat
The Rhythm
Their lives move to a business rhythm :
- suppliers to be paid
- customers to be served
- opportunities to be seized
When timing is right,
growth is within reach.
But often, money lags behind.
The Bridge
That is where finance must fit in - not as a hurdle, but as a bridge. Funds that come in days, not weeks. Repayments that follow cash flow - daily, weekly, or monthly.
Digital where it saves time,
personal where it
build confidence
The Spirit
Because growth is not a slogan. It is stock ready before the festival rush. It is a machine running when orders pile up.
It is one more job created,
one more family secure.
The Difference
Here, businesses don't bend to systems. Systems are designed around these businesses.
No jargon. No drama. Just practical solutions to move
in step with everyday ambition.
Our Team
Anand Maliwal
Chief Executive Officer
Naveen Jain
Founder
Sibasish Accharya
Business Head
Sanjeewan Kumar
Chief Financial Officer
Chenthil Nathan
Chief Credit Officer
Shyam S Mandala
Chief Technology Officer
Vision Statement
To ensure no MSME ever misses an opportunity - with finance that is clear, quick, and built around their way of working.
Mission Statement
To support MSMEs by providing finance that moves with their business cycles. We combine digital access, clear terms, and flexible structures with a culture of transparency and governance soevery loan is not just money lent, but a step forward in a lasting growth journey